Zurich Basics

What inspires and guides us

Zurich Basics constitutes the core values and general principles on which our company is based, embodying our corporate culture and reflecting the elements that inspire and guide Zurich employees. They position Zurich within society and build trust with all of its stakeholders. And they help us meet and exceed the high expectations of our customers and shareholders.

The following five qualities and attributes of Zurich play a decisive role for our success.


We treat everyone in a fair and honest manner. We comply with all applicable laws, regulations and internal policies.

Customer centricity

We put our customers at the heart of all we do. We utilize our global scale to turn insights and observations into useful ideas that we put to work for our customers.

Sustainable value creation

We create and sustain value for our customers, our shareholders, our people and society. We maintain a culture of precision, stability and reliability that instills confidence and trust in our commitment to deliver when it matters – now and in the future.
We maintain a high standard of corporate responsibility by proactively addressing environmental, social and governance issues. We focus on long-term success over shortterm gains. We aspire to be agile and to manage change smoothly along the way.


We aim for the highest quality and strive for continuous improvement in all that we do. We find new ways of solving problems. We test what we do and how we do it for fairness, diversity, trust, and mutual respect.


We work together as one team… One Zurich. We share and communicate openly and fairly. We value our diverse, talented workforce; and support them so that they can contribute to their full potential.